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> Services offered to our members
AN ESTABLISHED PRESENCE
Since 1978, Tourism Eastern Townships has been one of 21 regional tourism associations and a major player in the Eastern Townships tourism industry.
STRENGTH IN NUMBERS
Tourism Eastern Townships pools the strengths of more than 700 active members from across every sector of the tourism industry: hotels, campgrounds, restaurants, attractions, festivals, cultural and sport activities.
A STRATEGIC ROLE
Tourism Eastern Townships coordinates the marketing and development actions of the tourism-related groups and businesses of the area.
Tourism Eastern Townships is a preferred agent of the Ministère du Tourisme du Québec in the area. It also represents its members to the government and to exterior markets
Tourism Eastern Townships is also a partner of Canada Economic Development with regards to marketing for its members to the exterior markets.
SERVICES AND BENEFITS OFFERED BY TOURISME CANTONS-DE-L'EST
LISTING OF YOUR COMPANY OR ORGANIZATION:
• In the Eastern Townships Official Tourist Guide (230,000 copies in French and 80,000 copies in English)
• On our Web Site: www.cantonsdelest.com and www.easterntownships.org (including a photograph and a text of 120 words)(36 000 visits per month in average). Access to the statistics of your page and management of your promotional offers.
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PROMOTION, MARKETING AND ADVERTISING
• Regional image/ new regional public image and illustrations
• Regional strategic marketing plan 2003-2008
• Promotional brochures / 14 different promotional tools published in 2004-2005 ± 500 000/year
• Media placements inside and outside of Québec for our members / ± $ 2 M /year
• Media relations and organization of press trips / received 163 journalists with an editorial value of articles of $ 9 M published in 2004-05
• Shows and trade shows in Quebec and in external markets (Canada, the U.S., and Europe) / representation in more than 10 shows
• Consultation service / promotional work, marketing, marketing strategy development, etc.
• Marketing credit / For members in the lodging category: access to a " marketing credit " allowing them to invest in our promotional actions 20% of the 2$ tax perceived
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TRAINING AND DEVELOPMENT
• New Regional tourism development plan 2006-2011
• Support for local and regional action / more than 32 partners
• Representation at various levels of government / local, supra local, provincial and federal
• Training workshops / official distributor of the Client Plus Program in the Eastern Townships and training adapted to specific needs
• Counselling services / development of markets, tourist products, start of company
• Grands Prix du tourisme (provincial contest participation / 16 national winners from the region since 2004
• Official partner with MTO, CRÉ, CQRHT, ATRAQ, DÉC and Emploi Québec
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HOSPITALITY AND INFORMATION
• Tourist information (telephone and email) / more than 15 000 telephone requests /year
• Coordination of the tourist information centers / 22 tourist welcome and information offices in the region
• Tourism signage /eligibility requests, follow-up on special files and selection of companies
• Documentation services / information and tourism data, photography, press reviews, etc.)
• Newsletter / 10 publications/year by email and mail
• Infotouriste / Rental of display units in Montreal, Quebec and major borders
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Fill out your enrollment form and become part of the dynamic tourism scene of the Eastern Townships!
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