The Townships

What makes the Townships different? It all boils down to variations on a single theme: pleasure. The delight you’ll feel when you come across the most picture-perfect town or village, and among them our exquisite Coeurs villageois. The happiness brought on by a humble yet oh-so-delicious snack in a Café de village. The joy of discovering local flavours through the creativity and savoir-faire of Créateurs de saveurs restaurants and food producers.

You’ll also find pleasure in discovering the region’s most time-honoured attractions, as well as the new additions and myriad of year-round festivals. In spas, vineyards, parks and world-class accommodations. In experiences, too, like seeing the sky through virtual reality, blending a personalized fragrance or learning to sabre bubbly.

In the Eastern Townships, opportunities to create memorable moments abound. Come find out for yourself—we can’t wait to see you.

Best of the Townships

Bleu Lavande

At this popular purveyor of all-things-lavender in Magog, you can take an olfactory stroll through lavender fields and flower gardens, shop the boutique, learn everything there is to know about the fragrant blossoms, tuck in to a tasty picnic lunch, bliss out to an outdoor massage, partake in fun workshops… and so much more! Don’t miss: The interactive, immersive auditorium by Moment Factory and the Espace Jardin, where you can buy lavender plants and learn how to care for them at home.
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Must-visit attractions

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lake brome lake memphrémagog lake massawippi lake stukely lake fraser lake mégantic lake saint-françois

Des Sources

It’s home to two eye-opening routes: Chemin des Cantons and Route Verte. If ornithology makes your heart sing, don’t forget to stop in Danville. Into rural innovation? Check out Saint-Camille. Finally, if an outdoorsy adventure is what you’re after, Mount Ham is the place to be.

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Explore our towns and villages

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Coeurs villageois

“Cœurs villageois” is made up of 12 emblematic small towns and cities highlighting all the beautiful features of our region. They attract by their personality, their exclusive assets and their tempting epicurean offer. The “Coeur villageois” designation is worn by the people who live here and who have worked hard to meet the criteria required to receive this recognition. People who, with the same motivation—their love for their town—, have by different means, enhanced the exceptional qualities that characterize each one of them.
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Our signature events

Jun 13, 2026 ~ Aug 15, 2026

Orford Musique Festival

This prestigious international musical event offers a rich artistic program. It consists mainly of some twenty major indoor concerts and some forty free concerts.
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Aug 13, 2026 ~ Aug 23, 2026

Festival international de la chanson de Granby

The Festival International de la Chanson de Granby (FICG) is one of the Francophonie’s largest song festivals. Considered the most prestigious Francophone singing [...]
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Head Outdoors and Enjoy our National Parks!

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