Jouvence Launches Sustainable Development Action Plan

Media Release                                                                     

For immediate release

Jouvence Launches Sustainable Development Action Plan

ORFORD, July 6, 2011 – After several months of strategic planning, Jouvence is officially launching its sustainable development action plan. By implementing this strategy, Jouvence aims to position itself as a reference in the tourism industry with regard to sustainable development in three areas: the environment, the economy, and the social dimension.  

Jouvence commits to, among others, the following:

-       Create sustainable procurement policies

-       Replant the banks of lakes and bodies of water on its property

-       Compost all organic matter

-       Respect the carrying capacity of its site

-       Integrate automation during infrastructure renovations

-       Set up a carpooling system for employees

-       Implement a knowledge retention plan

-       Foster the creation of permanent jobs.

Through these endeavours, Jouvence hopes to show its clients, the tourism industry, and other businesses, the benefits of sustainable development efforts.

Referred to internally as A Roadmap to Sustainable Development, this plan was initiated by the management committee and a number of employees; it is the reflection of an innovative and dynamic team. To help with the process, Jouvence mandated the social design consulting firm Transfert Environnement, based in Sherbrooke.

This action plan is perfectly aligned with the mission adopted by D’Jouv, the sustainable development youth centre launched in May 2010, and with the Tourism Eastern Townships' regional sustainable development plan. Protecting the environment has been a long-standing concern for Jouvence. From a social and economic perspective, Jouvence has set itself apart through its participative approach and the quality and quantity of jobs offered in the Eastern Townships. A five-star vacation resort, Jouvence offers its guests a unique nature experience in Quebec.

-30-

Information and interviews:

Jean-Simon Belisle, Interim General Director

1-800-567-3134, ext. 1832

direction@jouvence.com

www.jouvence.com