A positive winter season for the Eastern Townships

- Press Release -

Published on Apr 24, 2023
by Tourism Eastern Townships

Sherbrooke, April 24, 2023 – Drawing on data submitted by 100 tourism entities, Tourism Eastern Townships (TCE) reveals that the 2022-23 winter season performed well and that the region’s tourism industry has now returned to “normal”, pre-pandemic levels.

“We’re very pleased with the results from the winter season,” says Annie Langevin, General Manager of Tourism Eastern Townships (TCE). “Close to 75% of respondents indicated that the economic outcome of the winter season was the same, or even better, than in 2019-2020. That was due, in part, to the return of visitors from outside the province of Quebec.

"Although Mother Nature had not been very accommodating this winter, the snowfall in March and the mild weather allowed us to extend the season for skiing and other winter sports, encouraging people to take part in outdoor activities and attractions in the Eastern Townships.”



Promotional Campaigns

Tourism Eastern Townships promotional campaigns and the New York Times’ inclusion of the region on its 2023 list of “Best places to visit” have helped to generate interest in the region:

About Tourism Eastern Townships

Tourisme Cantons-de-l’Est (Tourism Eastern Townships) is one of 22 tourism associations (ATRs) in Quebec and the official representative of Quebec's Ministry of Tourism in the Eastern Townships. Since 1978, the TCE’s mission has been to promote tourism development, marketing the region within Quebec and internationally. TCE brings together more than 500 members throughout the 9 regional county municipalities (MRCs) and in all sectors of the tourism industry: accommodation, restaurants, attractions, activities and events. The Eastern Townships is the fourth most popular tourist destination in Quebec. The region attracts some 10 million visitors every year, accounting for 6.5 million overnight stays and spending more than $900 million annually. The tourism sector is also the region’s fourth largest employer, accounting for 17,000 jobs.

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Shanny Hallé
Media relations