Published on Dec 15, 2020


Au Milieu des Comtés: An Enormous Holiday Playground in the Heart of Our Counties!

This year, the Holiday Season is happening Au Milieu des Comtés, within the neighbouring regions of Sherbrooke, the Vallée de la Coaticook and Memphremagog. These three have come together inviting you to discover a multitude of activities to do right here, in the heart of the Eastern Townships. Immerse yourself in the magic of the Holiday Season and be charmed by all the area’s little treasures.

The vast, 3,000 km2 territory, forming the core of our counties, offers hundreds of different attractions, as much so to allow you to clear your head as for finding amazing gift ideas. Are you looking for an original family outing? Enter an enchanting setting where you follow the pathway that will have you discover the Coaticook region’s Voie enchantée! If you love artisan craftsmanship, drive out to the bucolic village of Georgeville, and visit their Christmas Market! Have your kids fallen under the spell of the yearly Elf frenzy? Participate in the great Elf hunt in downtown Sherbrooke! Finally, are you a sports enthusiast? Try pushing a kick sled on majestic Lake Memphremagog! As you can see, there are plenty of choices to explore.

Au Milieu des Comtés is your invitation to discover the gigantic playground in which these regions have gathered their best options so you’ll experience some truly magical moments. Keep an eye out for more activity suggestions to be added very soon!

So, are you ready to come out for a visit? Welcome to Au Milieu des Comtés!



Taste the Townships
Arts, culture and entertainment
Nature, sports and outdoor activities
Tourist routes
Family outing
Spa and wellness