Fièrement Vélo: A Unique Cyclist-Friendly Welcome in the Eastern Townships

Fièrement Vélo is a regional initiative that helps cyclists easily identify businesses, accommodations and attractions that offer services tailored to their needs. Participating businesses receive training and commit to providing cyclists with basic repair tools, information about nearby routes and services, as well as a cyclist-friendly welcome designed to make getting around easier.

In 2026, more than 170 businesses across the Eastern Townships proudly take part in the program, from village cafés and inns to restaurants, microbreweries, wineries and tourist attractions.

Fièrement Vélo businesses offer a range of practical services designed to make cycling trips easier and more enjoyable. You'll find local tourism information, recommendations for nearby cycling routes and a cycling map of the area. Basic repair tools, including a bike pump, tire levers and multi-tools, are also available on site.

If you've forgotten your lock, a temporary replacement may be available. When facilities permit, cyclists can also access washrooms and refill their water bottles with drinking water. These small but thoughtful services can make a big difference during a day on the bike.

Participating businesses display the Fièrement Vélo logo at their entrance or in their storefront. This symbol helps cyclists quickly identify places that offer cyclist-friendly services and amenities. You can also browse the complete list of participating businesses on this page to help plan your stops before heading out on your ride.

Yes. The Fièrement Vélo program is available throughout the Eastern Townships, with participating businesses located across all regions of the destination. Whether you're cycling in Sherbrooke, Memphragog, the Coaticook Valley, Brome-Missisquoi or elsewhere in the Eastern Townships, you'll find cyclist-friendly stops offering services tailored to your needs.

Browse the map or directory of participating businesses to easily locate Fièrement Vélo stops along your route.

Fièrement Vélo Day is an annual event held on the first Saturday of July in the Eastern Townships. On this special day, regions across the destination come together to celebrate cycling and cyclist-friendly hospitality. Throughout the day, cyclists can enjoy special activities, local discoveries and exclusive perks offered by participating businesses.

It’s the perfect opportunity to hit the road, explore a new corner of the Eastern Townships and discover the Fièrement Vélo businesses that help make every ride even more enjoyable.

Yes. While both programs aim to enhance the cycling experience, they have distinct and complementary objectives. Bienvenue cyclistes!, developed by Vélo Québec, is a provincial certification primarily intended for accommodations and certain tourism services that cater to the needs of cycle tourists.

Fièrement Vélo, on the other hand, is a regional initiative unique to the Eastern Townships. It recognizes a wide range of tourism businesses, including restaurants, cafés, microbreweries, wineries, attractions and accommodations. The program also emphasizes training and awareness to help businesses provide a cyclist-friendly welcome tailored to the region’s cycling routes and visitor experience.

A business can proudly participate in both the Bienvenue cyclistes! and Fièrement Vélo programs.

Opening periods vary from one business to another. Many Fièrement Vélo businesses welcome visitors year-round, while others operate primarily during the cycling season, which generally runs from spring through fall.

Before your ride, we recommend checking the opening hours of the businesses you plan to visit so you can enjoy your cycling adventure with peace of mind.

Tourism businesses in the Eastern Townships that would like to join the Fièrement Vélo program can contact their local tourism organization. To help provide a high-quality experience for cyclists, participating businesses receive training and the tools needed to better understand and meet cyclists’ needs.

They also commit to offering practical services that help make cycling adventures more enjoyable throughout the Eastern Townships.

The Eastern Townships offer a wide variety of cycling experiences for every skill level and riding style, including bike paths, road cycling routes, gravel rides, mountain biking, cycle touring and bikepacking adventures. To explore the full range of options, visit our Cycling section, where you'll find dozens of routes across the region along with plenty of inspiration for planning your next ride.

You can also download our free Cycling Guide, featuring 24 detailed routes, foodie stop suggestions, must-see attractions and cyclist-friendly accommodations throughout the Eastern Townships.

The Eastern Townships are recognized as one of Québec’s leading cycling destinations thanks to the diversity of experiences available throughout the region. Cyclists can enjoy thousands of kilometres of road cycling and gravel routes, an extensive network of bike paths, numerous mountain biking centres, pumptracks and world-class facilities such as the Bromont National Cycling Centre.

Whether you're into cycle touring, mountain biking, gravel riding or road cycling, you'll find routes suited to every skill level and interest. Complementing this exceptional cycling infrastructure is the Fièrement Vélo program, which helps ensure cyclists enjoy a warm welcome and cyclist-friendly services throughout the Eastern Townships.