Take your pick: adrenaline packed or slow and contemplative?
THINGS TO DO
Your Townships adventure starts here.
Sports, Nature & Outdoor Activities
Take your pick: adrenaline packed or slow and contemplative?
Arts, Culture & Heritage
Let your imagination run free at galleries, theatres, museums and workshops.
Spa & Wellness
Treat yourself to massages, body treatments, Nordic baths and other sensory delights.
Shopping
Scour our markets, boutiques and other hidden gems to score incredible finds.
Events
Discover our cultural vitality with a wide range of special events.
The Colour evolution
The tree-covered leaves change hues presenting different warmer and warmer and more luminous colours
Cycling
The Townships is a great cycling destination, because it’s designed for pedal power - slow, contemplative, challenging or sporty.
Hiking Trails
Fill your pack with local flavours before setting off to explore the natural beauties that make our region so stunning.
Restaurants
All are sure to please even the most discerning of palates. Bon appétit!
Orchards
Our orchards are overflowing with fruit, all ripe for the picking! Won’t you join us?
Where to stay
Lodging options to suit any taste and budget.
Hotels & Country Inns
Stunning locations and outstanding service come together for a bliss-inducing stay.
Bed & Breakfasts
Get up close and personal with life in the Townships.
Off the Beaten Path
Think outside the box with out of the ordinary accommodations.
Cottages & Condos
Custom comfort near the city or in nature.
Campgrounds / RV Rentals
Abundant amenities in the heart of nature.
Vacation Centres
Kick back and relax as a family with all-inclusive vacation options.
Other Types of Lodging
Experience something different by choosing unique lodging.
Lodgings with Spa Options
Plan a stay in an accommodation with a private spa or a treatment center. Relaxation guaranteed!
Hikers Welcome
If you, like thousands of visitors annually, plan on hiking in the region, know that your efforts will be rewarded by our world-class hospitality.
Bienvenue Cyclistes
Explore the region on two wheels and stay in one of the many accommodation options bearing the Bienvenue cyclistes icon.
Pet Friendly
Don’t want to leave your four-legged friend behind? Book a stay in some of the region’s many dog-friendly digs and you won’t have to.
The Townships
The Townships possess a rich heritage that you will discover everywhere on its nine territories, in its towns and villages, its Coeurs villageois, etc.
Not to be missed
What is it that draws visitors to the region, year after year? Find out here :
Cœurs villageois
Visit our Cœurs villageois – charming communities that truly characterize the spirit of our region.
Towns and villages
Explore our lively, welcoming towns and villages with their heritage architecture and fascinating histories.
Nine territories to discover
Each territory has a distinct personality and a wealth of hidden treasures just waiting to be discovered!
The Townships at a glance
Here’s a glimpse of the region, a few historical notions, and numbers.
Tourist routes
Hit the road! The region has several tourist routes designed around different themes – heritage, scenic landscapes, wine….
National and regional parks
Four national and two regional parks – an outdoor paradise in the fresh air, each and every one!
Taste the townships
Here, in so many ways, you’ll enjoy all kinds of gastronomical experiences! When you discover our unique products and our highly renowned tables, you’ll love us forever!
Restaurants
Every time you sit down at one of our tables, you’ll experience a truly special moment. Savour it!
Cafés de village
Visit our Cafés de Village and discover each one’s specialties while meeting the most welcoming and friendly people.
Créateurs de Saveurs Products
You can rely on our food producers who put as much love as delicious flavours into everything they plant and produce.
Vineyards
The Route des vins de Brome-Missisquoi, the Route des vins de l’Estrie, and about twenty other vineyards… The Townships region proudly honours its title of being the first wine region of Quebec.
Microbreweries
The region counts more than twenty microbreweries! Just like the people who run them, each one has established their own strong, unique personality and … extremely inviting character!
Cheese Factories & Dairy Producers
goat’s milk… Here you’ll savour rich artisanal cheeses. Some you already know, many others you’ll enjoy discovering.
Public Markets
Purple peppers, fir honey, pineapple tomatoes … besides all the products you love, sometimes you also discover new, amazingly surprising ones!
Orchards
Our orchards are overflowing with fruit, all ripe for the picking! Won’t you join us?
Restaurants Saveurs Cantons-de-l’Est
These restaurants prioritize local producers and offer dishes made with regional ingredients, providing an authentic experience of the Eastern Township terroir.
Foodie’s Maps
Brasseurs des Cantons and Têtes fromagères are two gastronomical circuits highlighting our microbreweries and cheese factories.
Gourmet Itineraries
Plan your stay by offering yourself a wealth of flavours. Consult our getaway ideas.
Weekend and Trip Ideas
Discover our activities suggestions, getaway ideas and itineraries in the Townships.
Family Outings
Find loads of ideas for memorable family outings!
Romantic Getaways
Outings, restaurants, spas, weekend ideas… Suggestions for spending some precious moments together.
Outdoor Activities
Hiking, kayaking, beaches, cycling… Without a doubt, all outdoor enthusiasts are sure to find something to do here!
Slow Travel
Take the time to take your time in the Townships
Tourist Routes
Vineyards, mountain peaks, heritage sites… Our designated routes make for the most beautiful road trips!
Itineraries
Whether for two, with your family or with friends, here you will find a ton of suggestions for planning perfect getaways!
Experiences to Try
Our collaborators have tested several different adventures … and have approved!
Coeur villageois
Visit our Cœurs villageois – charming communities that truly characterize the spirit of our region.
Towns and Villages
Explore our lively, welcoming towns and villages with their heritage architecture and fascinating histories.
Guide and Maps
View our guide and maps online or order your free copies.
Updated on Oct 23, 2025
Illuminated decorations, inviting streets and sweet aromas: the Holiday Season appeals to our sense of wonder, immersing us in its warm ambiance. From November 15 to January 5, Sherbrooke will don its most beautiful seasonal colours, inviting you to its Holiday magic with a multitude of enchanting activities!
Whether it’s simply to take a souvenir photo, whisper to him their dream gift, or shyly watch him from afar, your little ones will be thrilled to meet Santa Claus. This year again, he’ll be at Carrefour de l’Estrie and Marché de la Gare in Sherbrooke starting November 15.
On November 23, the Canadian Pacific Christmas Train will make a 30-minute stop on Rue de la Rand, behind the Marché de la Gare. Be there at 4:45 p.m. so as not to miss its illuminated cars.
On November 30, you’ll be able to see jolly Saint Nick during the Santa Claus Parade as it makes its way through the streets of Sherbrooke! The merry procession will get underway at 3:00 p.m. from École de la Montée, Pavillon Le Ber, and end its route with music and cheers in the city centre as the big Christmas tree is lit up. With its new decorations, downtown Sherbrooke will become THE place to be for all those in search of Christmas magic. You won’t want to miss it!
Take advantage of the Holiday Season to organize some magical family outings.
On Saturdays and Sundays, from November 15 to December 21, the Marché de la Gare in Sherbrooke will become a genuine Christmas village! Over 60 exhibitors will be on hand to offer a multitude of local treasures: crafts, regional products, and countless ideas to decorate your festive tables or to give special gifts to your loved ones. You’ll be invited to rediscover your inner child as you head down the giant slide! Fire pits and a cozy piazza have been put in place to provide a space for you to relax for a while.
The Marché de la Gare will also offer special entertainment on 23 December, following the arrival of the Christmas Train. To celebrate the moment, the giant slide will be open until 6:30 p.m. Come enjoy a lively evening with dynamic performances by Labokracboom and a musical show to add an extra touch of festive atmosphere.
From November 22 to January 5, carry out your investigation throughout Sherbrooke’s downtown area! Mischievous elves have hidden themselves inside the city’s boutiques and iconic spots. Along the way, they’ve left a trail of letters that will help you solve the big mystery word puzzle and give you the chance to win one of many prizes. Aspiring detectives, are you ready for adventure? The elf hunt is on! A touch of magic has been added to the Elf Hunt this year! The Murmures project invites you to listen carefully as magical tales come to life in some of the enchanting shop windows, courtesy of the Petit Théâtre de Sherbrooke. For full details, visit the game’s website.
On the way, take a moment to relax at the winter plaza in the Carré Strathcona and browse through the boutiques in downtown Sherbrooke. You might find a few more gift ideas!
Finally, the Holiday Sherbus will invite you to hop on board to discover some of Sherbrooke’s hidden treasures. On December 6, the Sherbus will shuttle you from one Christmas market to the next so you can complete your Holiday shopping.
For information and reservations, visit the Lumières sur Sherbrooke website.
Happy Holidays in Sherbrooke!
Holiday season
Everything to Delight You During the Holiday Season!
Holiday season
Where to Find Your Christmas Tree?
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