Take your pick: adrenaline packed or slow and contemplative?
THINGS TO DO
Your Townships adventure starts here.
Sports, Nature & Outdoor Activities
Take your pick: adrenaline packed or slow and contemplative?
Arts, Culture & Heritage
Let your imagination run free at galleries, theatres, museums and workshops.
Spa & Wellness
Treat yourself to massages, body treatments, Nordic baths and other sensory delights.
Shopping
Scour our markets, boutiques and other hidden gems to score incredible finds.
Events
Discover our cultural vitality with a wide range of special events.
Cycling
The Townships is a great cycling destination, because it’s designed for pedal power - slow, contemplative, challenging or sporty.
Hiking Trails
Fill your pack with local flavours before setting off to explore the natural beauties that make our region so stunning.
Campgrounds
Abundant amenities in the heart of nature.
Tables Champêtres
A unique gastronomic experience in the heart of the region.
Golfing
Tee off in the Townships and get into the swing of things with 9 or 18 holes. Fore!
Where to stay
Lodging options to suit any taste and budget.
Hotels & Country Inns
Stunning locations and outstanding service come together for a bliss-inducing stay.
Bed & Breakfasts
Get up close and personal with life in the Townships.
Off the Beaten Path
Think outside the box with out of the ordinary accommodations.
Cottages & Condos
Custom comfort near the city or in nature.
Campgrounds / RV Rentals
Abundant amenities in the heart of nature.
Vacation Centres
Kick back and relax as a family with all-inclusive vacation options.
Other Types of Lodging
Experience something different by choosing unique lodging.
Destination Spas
The only thing better than a day at the spa? Several days at the spa!
Hikers Welcome
If you, like thousands of visitors annually, plan on hiking in the region, know that your efforts will be rewarded by our world-class hospitality.
Bienvenue Cyclistes
Explore the region on two wheels and stay in one of the many accommodation options bearing the Bienvenue cyclistes icon.
Pet Friendly
Don’t want to leave your four-legged friend behind? Book a stay in some of the region’s many dog-friendly digs and you won’t have to.
The Townships
The Townships possess a rich heritage that you will discover everywhere on its nine territories, in its towns and villages, its Coeurs villageois, etc.
Not to be missed
What is it that draws visitors to the region, year after year? Find out here :
Cœurs villageois
Visit our Cœurs villageois – charming communities that truly characterize the spirit of our region.
Towns and villages
Explore our lively, welcoming towns and villages with their heritage architecture and fascinating histories.
Nine territories to discover
Each territory has a distinct personality and a wealth of hidden treasures just waiting to be discovered!
The Townships at a glance
Here’s a glimpse of the region, a few historical notions, and numbers.
Tourist routes
Hit the road! The region has several tourist routes designed around different themes – heritage, scenic landscapes, wine….
National and regional parks
Four national and two regional parks – an outdoor paradise in the fresh air, each and every one!
Taste the townships
Here, in so many ways, you’ll enjoy all kinds of gastronomical experiences! When you discover our unique products and our highly renowned tables, you’ll love us forever!
Restaurants
Every time you sit down at one of our tables, you’ll experience a truly special moment. Savour it!
Cafés de village
Visit our Cafés de Village and discover each one’s specialties while meeting the most welcoming and friendly people.
Créateurs de Saveurs Products
You can rely on our food producers who put as much love as delicious flavours into everything they plant and produce.
Vineyards
The Route des vins de Brome-Missisquoi, the Route des vins de l’Estrie, and about twenty other vineyards… The Townships region proudly honours its title of being the first wine region of Quebec.
Microbreweries
The region counts more than twenty microbreweries! Just like the people who run them, each one has established their own strong, unique personality and … extremely inviting character!
Cheese Factories & Dairy Producers
goat’s milk… Here you’ll savour rich artisanal cheeses. Some you already know, many others you’ll enjoy discovering.
Public Markets
Purple peppers, fir honey, pineapple tomatoes … besides all the products you love, sometimes you also discover new, amazingly surprising ones!
Pick-your-own
Pick-your-own farm-fresh fruits and vegetables.
Restaurants Saveurs Cantons-de-l’Est
These restaurants prioritize local producers and offer dishes made with regional ingredients, providing an authentic experience of the Eastern Township terroir.
Foodie’s Maps
Brasseurs des Cantons and Têtes fromagères are two gastronomical circuits highlighting our microbreweries and cheese factories.
Gourmet Itineraries
Plan your stay by offering yourself a wealth of flavours. Consult our getaway ideas.
Weekend and Trip Ideas
Discover our activities suggestions, getaway ideas and itineraries in the Townships.
Family Outings
Find loads of ideas for memorable family outings!
Romantic Getaways
Outings, restaurants, spas, weekend ideas… Suggestions for spending some precious moments together.
Outings with Friends
Gather your crew for a memorable getaway in the Townships!
Outdoor Activities
Hiking, kayaking, beaches, cycling… Without a doubt, all outdoor enthusiasts are sure to find something to do here!
Tourist Routes
Vineyards, mountain peaks, heritage sites… Our designated routes make for the most beautiful road trips!
Itineraries
Whether for two, with your family or with friends, here you will find a ton of suggestions for planning perfect getaways!
Blogs and articles
Our collaborators have tested several different adventures … and have approved!
Coeur villageois
Visit our Cœurs villageois – charming communities that truly characterize the spirit of our region.
Towns and Villages
Explore our lively, welcoming towns and villages with their heritage architecture and fascinating histories.
Guide and Maps
View our guide and maps online or download your free copies.
Published on Jun 25, 2026
Just a few minutes outside of downtown Magog, Bleu Lavande offers everything needed for a successful summer getaway: colourful landscapes, a gourmet menu, outdoor activities and delightful relaxation spaces. Although the season’s blooms are certainly among Bleu Lavande’s key attractions, you’ll discover several great reasons to stop by.
Indeed, in addition to their blooming lavender fields, you’ll find different activities, culinary experiences, and relaxation zones, as well as countless ways to enjoy the warm season as a couple, with your family or a group of friends.
Open throughout the summer months, Bleu Lavande offers much more than beautiful meadows covered with lavender shrubs. You’ll easily spend hours strolling along scented rows, attending workshops or enjoying special performances. Savour a glass of lemonade at the Café Bleu, explore their interpretation centre, or simply browse the boutique to purchase a few of their amazing products. A true destination in itself, here are seven ways to make the most of a summer day visiting the Bleu Lavande estate, nestled in the heart of the Eastern Townships.
From mid-July to the end of August, the rows of lavender are adorned in their finest hues. Walk along the pathways taking you through the colourful fields and admire how these plants can transform the landscape. Whether you wish to immortalize the moment with your camera or simply enjoy a stroll surrounded by nature, these vast gardens form the heart of the Bleu Lavande experience. Take this opportunity to slow down and immerse yourself in a truly unique setting.
Throughout the summer, from June 21 until August 31, Bleu Lavande in Magog offers a host of events that will make you want to visit again and again, either for a mother-daughter getaway, a get-together with friends, or a family outing!
For example, Mondays are dedicated to beauty treatments, featuring manicures in the middle of the fields. Tuesdays give way to outdoor yoga sessions, and every Wednesday you can enjoy musical performances. On Foodie Thursdays, you’re invited to try the street food menus offered by various food trucks.
Workshops, themed events and wellness experiences also contribute to the seasonal vibe. Schedules and more details regarding their summer program are available on the Bleu Lavande website.
Between activities, take a moment to relax in their beautifully landscaped spaces and feel the soothing effects of these surroundings.
Would you like to enhance your experience? Reserve a therapeutic massage right in the heart of the estate. Discover their small huts set in the middle of the fields, offering an intimate space to totally unwind within the colourful and fragrant lavender environment.
Why not prolong your visit with an outdoor meal? You couldn’t imagine a more breathtaking backdrop for a picnic than these rolling hills covered with lavender blooms.
You can bring your own baskets, choose from all the options available at the Café Bleu, or perhaps try the food trucks’ take-out menus if you happen to visit on one of the farm’s Foodie Thursdays. Picnic tables and shaded spaces invite you to relax, take in the view and enjoy a delicious meal. Both before and after your lunch, families will love the play areas for children, complete with a sand box, a slide and a climbing wall!
Treat yourself to a gourmet pause at the Café Bleu, where lavender is the key ingredient in a fine selection of thirst-quenching summer drinks and sweet delicacies! On the menu you’ll discover refreshing lemonades, specialty coffees, desserts, gelatos and plenty of snacks. Perfect for regaining your strength before continuing your visit or simply to enjoy the moment.
The visit also includes access to the site’s interpretation centre, as well as the Chromatic Fields, an immersive experience produced by Moment Factory. This interactive installation will allow you to learn more about the world of lavender through a fun, sensory approach.
Before you leave, make sure to stop by the boutique Bleu Lavande, the largest of its kind in Canada. You’ll find a wide selection of articles made with fine lavender essential oil, ranging from body care to household products, as well as wellness and kitchen items, and some great gift ideas. A selection of Québec-made products completes the offer.
It’s also the perfect place to learn more about Bleu Lavande’s expertise and know-how, which have contributed to their fine reputation built over the last 25 years, and to leave with a wonderful souvenir.
Between the blooming fields, gourmet discoveries, seasonal activities and relaxation spaces, Bleu Lavande offers everything you need to fully enjoy a delightful summer day in the Eastern Townships. Check out their summer schedule and plan your visit today.
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