The place name Ayer’s Cliff, adopted in 1904, reflects the site’s unique characteristic – the cliff towering over the southern shore of beautiful Lake Massawippi. It also commemorates Thomas Ayer, who introduced the railway in 1799. In the late 18th century, a small stagecoach inn welcomed travellers from the United States.
This tradition of hospitality continues today with numerous tourist accommodation sites along the lake. A stop on the Townships Trail, Ayer's Cliff has kept its Anglo-Saxon allure with its heritage homes, attractive bandstand, and fairgrounds where a public market is held Saturdays throughout the summer.
The Stanstead County Agricultural Society will hold the 174th edition of its fair – one of the oldest in the province, in summer 2019. The tourist offer also includes the Sentier Nature Tomifobia bike path along the river of the same name, which goes to Stanstead. By boat you can easily explore Lake Massawippi, which in Abenaki means "lake of deep waters."