With Lake Memphremagog as a backdrop, a view of mountains stretching over 44.5 km clear to the Vermont border, and a lively downtown core, the City of Magog benefits from an exceptional location that established its reputation as a popular tourist destination early on in its history. Arriving in the region circa 1797, founder Ralph Merry left behind a tangible mark by harnessing hydroelectric power for the textile industries, for which the city subsequently became known for a very long time. His home still stands in the heart of the city, at the corner of Merry and Principale streets.

A resort destination since the early 20th century, Magog is a lively place whatever the season, with a multitude of cultural, sports, and gastronomic activities and events. The Parc de la Baie-de-Magog is not to be missed with its paths, beaches, and pier from which to embark aboard the Grand Cru for an excursion on the lake, or in search of the lake’s monster, Memphré, a legendary creature that has existed for more than 200 years. In addition to the renowned performance venue the Vieux Clocher, the much-visited downtown area features boutiques, art galleries, and numerous restaurants and terraces. In June, the Orford Express, one of Canada’s most beautiful tourist trains will take you for a ride in the region. Those seeking tranquillity can explore the trails at the Marais de la Rivière-aux-Cerises marsh with its focus on nature conservation. The two nearby vineyards, Cep d’Argent and Vignoble Chemin de la Rivière, located on the Route des Vins de l’Estrie, will delight your taste buds.

Among the events held here are the Fête des Vendanges Magog-Orford grape harvest festival, and the Triathlon Memphrémagog, which attract lots of visitors. In winter, the many inns and B&Bs offer snow sports at the Parc National du Mont-Orford, at the Station de Ski Mont-Orford, and on the ice path along the lake.